With the increasing demands of hectic work lifestyles, the growing market for meal kit delivery services presents an opportunity for Grains. As a fictitious subscription food service, Grains is designed to deliver quick and healthy meals to working adults in Singapore's CBD area. The goal of this project was to create a corporate identity that aligns with the brand’s mission of offering nutritious, convenient, and sustainable meal options for busy professionals.
Role: Designer
Duration: 2020 (School Project)
Branding/Identity, Corporate Stationery, Illustration, Logo Design
The corporate identity of Grains adopts a lighthearted approach, ensuring that the brand feels approachable and easy to integrate into the busy lives of working professionals. The logo, color scheme, and typography were all designed to reflect the brand’s core values of health, convenience, and sustainability. Graphic elements personify food as "superheroes" to save the day. This fun and engaging concept was designed to resonate with the target audience, making healthy eating feel empowering and exciting. This was a fictitious school project created as part of a brief to create a corporate identity for Grains.
