Sembawang Hot Spring Park, a revamped local attraction in Singapore, remains largely unknown to many. This fictional rebranding project aimed to reposition the park as a destination for rejuvenation and transformative experiences. The concept focuses on manifesting positivity, where speaking positive things into existence, like a self-fulfilling prophecy, helps promote physical and mental well-being.
Role: Designer
Duration: 2021 (School Project)
Branding/Identity, Creative Direction, Packaging, Print Design, Typography
The project’s objective was to position Sembawang Hot Spring Park as the destination for people looking to revitalize through a positive and immersive experience. The brand manifesto centers on the idea that your mindset shapes your reality, highlighting the power of positivity in transforming both physical and mental well-being. This theme is expressed through the park’s imagery and messaging, inviting visitors to experience the “fountain of youth.” This was a fictitious school project created as part of a brief to rebrand Sembawang Hot Spring Park. The goal was to think critically about the brand experiences and touchpoints we could develop to engage the target audience and elevate the park’s visibility.
Brand Manifesto
You really are as old as you feel! With a happy and younger mindset, your body will feel younger too. Being more optimistic will help you avoid being depressed, forgetful, and help you with a greater mental well-being. Manifesting positive energy is about creating positive experiences and memories for yourself! At Sembawang Hot Spring Park, we will help you manifest this positivity and restore your youth through our own mythical fountain of youth and our positive experiences. Energize and take a step into our magical world and experience a feeling of rejuvenation like no other!
Positioning Statement
For the ones who feel pessimistic and old, Sembawang Hot Spring Park is the place to be, which will help you manifest good things for yourself. This is the fountain of youth that will soothe and refresh your body and soul, and make you feel happy and young again, since this is the one and only hot spring in Singapore.
Deliverables
The deliverables for this project include a social media campaign, a guidebook titled Flower Enchiridion, inspirational tear-aways, drink and egg recipes, an app, and a self-care kit.
